Measuring employee satisfaction

“Keep your team satisfied by making sure they have great reasons to show up for work in the morning.” Shep Hyken

Measuring employee satisfaction is one of the effective ways of leading a business in the direction of desired success. Employee satisfaction has a lot to do with effectiveness, efficiency and the overall performance of a business organization. As long as employees stay content, a business can make great achievements. Not only the basis, whether employee is satisfied or dissatisfied, affects the business’s profitability position of a business entity, but it also influences the reputation of a business in the market. It would thus be to achieve intended results by keeping the employees contented or to bear losses making them unhappy about the management practices, policies and procedures.

It must be noted that a contended employee stays loyal to the company. He puts his sincere efforts towards contributing to the common goals of a business while working enthusiastically. It is believed that the relation between employee morale and success of a business is reciprocal. The more a business enhances employee morale, the greater achievements it makes. Therefore, it is very much important to know how the employees perceive the environment of a business entity, as it is working atmosphere which provides satisfaction or dissatisfaction to employees. In this way, measuring employee satisfaction is one of the most important decisions that a management can do to boost employee morale in the workplace.

In order to know how employees understand, what ideas and concerns they have, and what opinions they form about a business organization, survey method is implemented which is one of the effective ways for measuring the level of satisfaction of the employees. The process of survey method also involves personal interviews. It enables the employees to discuss various issues and their concerns in relation to both personal and business objectives. It is through the process of employee satisfaction survey, management can draw information as to what measures can be taken to improve employee satisfaction.

Constant evaluation by making employee satisfaction survey is of great importance to fulfill the objective of identifying the level of satisfaction of the employees and keeping them satisfied in a business organization, so that the employees can work in all honesty and efficiency to attain the predetermined goals of a business organization.

Written by:
K. A. Fareed (Fareed Siddiqui)
Writer, Trainer, Author, Blogger, Software Developer
BBA, MBA-Finance, MPhil-Financial Management, (PhD-Management)
MA-English, MPhil-English
Post Graduate Diploma in Computer Applications and Programming
Certificate course in English language proficiency
Level 1 – Leadership and Management ILM – UK
Pursuing CMA-USA
Individual Member of Institute of Management Consultants of India


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